Jag har ställt samma fråga till marknadsavdelningar i över ett år nu. ”Har ni googlat ert eget företagsnamn på sistone?” Svaret är nästan alltid nej. När de väl gör det — i rummet, under samtalet — ser de samma sak. En konkurrents annons. Överst. På deras eget varumärke. Det känns först som ett angrepp. Någon…
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