Alla kan köpa räckvidd. Allt färre lyckas bygga lojalitet. I en värld där algoritmer styr uppmärksamheten och konsumenter blir allt mer skeptiska, ökar värdet på det som endast går att förtjäna: relationer, tillhörighet och tillit. Modehuset Miu Miu har startat bokklubb. Arc’teryx arrangerar hikes och klätterevent för sitt community. Adidas har running clubs och Rhode…
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